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Maximize and amplify the transformative power of women 

MAIA’s Strategic Plan 2025-2029

At MAIA, we constantly innovate and adapt to the changes the world requires. Through a collaborative design process that brought together a diverse range of voices— our staff, the board of directors, Girl Pioneers and their families, allies, partners, and donors— we have created our Strategic Plan 2025-2029. 

This new Strategic Plan 2025-2029 clearly outlines our strategies for achieving long-term impact and systemic change in the communities we serve.

“This new strategic plan reflects our passion for service and our dream of changing and redefining the history of women in our communities, generating an infinite impact. We know that we cannot achieve this vision alone. MAIA’s journey has always been powered by the collective efforts of our Girl Pioneers, staff, families, partners, donors, and allies. Together, we are proving that systemic change is possible when we combine our strengths and resources.”

Andrea Coché, CEO of MAIA

Our vision and mission statement

In this new stage of MAIA, our mission is to maximize and amplify the transformative power of women. Our vision is to create a society with equity and opportunity.

A female leadership model

At MAIA, we believe that women and girls are the solution to creating a better world. That is why we remain girl- and women-centered, and steadfast in our commitment to empowering and giving Indigenous girls access to education—unlocking their potential to lead choice-filled lives and transform their communities.

Over the next five years, we will also invest in the organizational culture, structures, systems, and resources needed to sustain our core work and become one of the best institutions to work at in Guatemala. 

We will formalize and expand our model to enhance staff leadership and strengthen our work as accelerators of underrepresented female leadership. Our impact already extends to Girl Pioneers and their families, and over the next five years, it will also extend to our staff members who have founded, led, and joined mission-driven organizations across Guatemala, showcasing the broader influence of our model. 

 “As an Indigenous woman who works at MAIA, this plan represents an opportunity to empower ourselves and pushes us to go beyond, demonstrating our high capabilities. As an Indigenous social scientist from a rural community, I am very satisfied to contribute to MAIA by ensuring the existence of data, analysis, and dissemination of the impact achieved, as this is a key pillar of the new Strategic Plan. Only in this way can we know that the Strategic Plan is maximizing the potential of women.”

Mayra Choc, Technical Coordinator of Monitoring and Evaluation

Join us in this next chapter — be part of a movement that ensures every Indigenous woman and girl can live a choice-filled life and lead lasting change in her community. Together, we can amplify the infinite impact of our model.

Leadership Transition at MAIA

At MAIA we celebrate the journeys of Lidia Oxí and Andrea Coché—two remarkable Indigenous women whose leadership is driving impact across Guatemala and beyond. As Lidia transitions to a

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Three vertical portraits of MAIA Girl Pioneers, each confidently smiling. They represent the strength, leadership,

Girls’ vision for the future

Today, October 11th, we join the global celebration of the International Day of the Girl, honoring the potential and vision of girls everywhere.

As we celebrate this day, we are proud

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Every year at the MAIA Impact School, we welcome a new generation of Girl Pioneers. It is a transformative journey that changes the trajectory of the future of their lives, families, and the broader community.  

With your investment, these remarkable young women will break cycles of poverty and build a brighter future.